
Product Designer
Caio Araújo
Hi, I'm Caio. I turn information into structure and complexity into clear products through: critical thinking, structure, interaction design, prototyping, design systems and applied AI.
Products. Interactions. Systems.
Four projects, each with the decision that shaped it and what is still unvalidated.
SEBRAE Fashion Observatory
Designed inside the CMS SEBRAE already uses: fidelity to the platform became the quality criterion.

Nexo Quality
Two approvals for sensitive decisions, in a platform with seven user roles.

Masterplan Urubici
Navigation by theme, not by department, and the same structure in 3 towns.

3 Lírios
The brief asked for 11 broker modules. I cut to 4 rather than ship nine marked under construction.
